Lucent Technologies used a series of marketing/survey sites designed and created by Arcamedia in conjunction with BeNow Inc. to further their reach into the networking and Internet protocol exchange systems markets. These surveys were created so that they were personalized for each visitor. Visitors were sent direct mail inviting them to fill out the market surveys in return for free merchandise like watches and chess sets. BeNow implemented complex data analysis and email list refinement systems in the backend to yield the highest level of results form the survey. Along with these surveying sites Arcamedia designed some marketing "holiday" cards to further thank their higher-end consumers.