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Monday, October 1, 2001
Full-day Seminar, 8:30a.m.-5:30p.m.
We've been searching a long time for a full-day seminar that solves a critical need: How do you take vast amounts of qualitative data about your customers and produce an innovative product that will delight customers and blow away the competition?
To answer this, we've turned to our old friend, Karen Holtzblatt. Karen, along with Hugh Beyer, wrote the book on researching customer needs: Contextual Design: A Customer-Centered Approach to Systems Designs. Over the years, her work has revolutionized how designers identify the critical elements of any product or web site.
In this tutorial, she picks up where the book left off. By identifying the key value propositions behind their design, development teams can employ a standard practice for out-of-the-box design and deliver real innovative products that provide business value to customers.
This practical, full-day seminar shows you how to approach old problems with a fresh perspective that will enable you to discover truly new approaches that enable you to re-create and recapture your market. If you learn how to manage for innovation, you can predict where new technology should take your customers and your business.
Karen is no stranger to the User Interface conference - she presented her information-packed, entertaining session on Contextual Design techniques at our first conference. We're thrilled that she's returned to show you:
• The four layers of product invention: technology, user interface, system structure, and work redesigning. Market reception depends on the level at which you innovate. Which layer gives you the most power? Can you take advantage of each layer?
• How to find the single most important thing to design for your customer. Get beyond a focus on individuals and technology.
• How your business focus affects what you invent. Invent things your company will ship.
• How to deliberately create a new perspective, relying on metaphor and analogy for ideas.
• That letting go of old software genres can allow you to create new ones. Learn about the user interface habits that we invent, overuse, and can go beyond.
• The importance of having the right team in place; invention is always about people. Do you have the right players? Do you have the right process?
• That creative roles drive invention. Learn about the cloud, the brick, and the driver.
• That process supports invention. Learn processes to take customer data and get the work done.
Register online or by calling 1-800-588-9855
Mon. Seminars || Tues. Talks || Wed. Seminars || Thurs. Talks
Speaker Bios || Pricing || Trip Planning || Online Registration
Copyright © 2001 User Interface Engineering
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